But that is not enough and only a part of the phenomena as a vast range of information required for the research. One person may find something meaningful and useful from a situation but the other may find nothing from it. However, purely non-participant observation is extremely difficult. Disadvantages of Participant Observation: In-spite of above advantages of participant observation it has also many disadvantages. For the success of participant observation it is essential that the respondents being studied should not have any doubt about the intention of the research worker.
Demerits, disadvantages or limitations of observation in marketing research Observation is subject to certain limitations. Following are the merits of participant observation: a Objectivity and neutrality : If an observer participates in the event actively and emotionally he may try to justify the evil things of the group as just things. Some people work better when they can jump from task to task and let their emotions guide them. Two persons may judge the same phenomena differently. Participant Observation Participant observation is a variant of the above natural observations but here the researcher joins in and becomes part of the group they are studying to get a deeper insight into their lives. Type 2 Non-Participant Observation : When the observer observes the group passively from a distance without participating in the group activities, it is known as non-participant observation.
The observer decides in advance that observation will take place only during specified time periods e. For example, no couple will allow the researcher to observe their sexual activities. Experimental research can be costly and time-consuming, especially if the researchers have to conduct numerous studies to test each variable. The researcher may employ other methods like case study; interview etc. When a skilled evaluator observes a teacher in action, she can provide feedback to the teacher about his performance the same day. But if he does so, he loses his status as an impartial observer whom everybody is ready to co-operate.
All these help him a lot to form a hypothesis on them. This type is useful in confirming and disproving data since its results are realistic and accurate. Because it gives the researcher the opportunity to study the total situation it often suggests avenues of enquiry not thought of before. Different Views Individuals who are not for Naturalistic Observation say that results can be different if there is more than one researcher in the study. Aids In Research Validation Often times, naturalistic observation is used to validate results from experiments that have already been done. So very often the data collected through observation is more reliable than these collected through interview or questionnaire. The money and time required to conduct an observation are often prohibitive.
Teachers often dread formal observations. By observing a phenomenon continuously, the researcher may get well acquainted with the observed. Certain phenomena can be accessed and properly understood only through observation. Study designs Study designs can be classified into two categories: 1 experimental studies and 2 observational studies. Cohort studies are the best method for determining incidence and the natural history of a condition 9 but are expensive and the major criticism is that confounding factors can not always be accounted for in the analysis.
Their behaviors and reactions to things are perceived as genuine and not manipulated, unlike many other types of research methods where the subject is aware that they are being examined. With observations we do not have or control over extraneous variables which means cause and effect relationships cannot be established. Many teachers become nervous when being observed, and their performance may suffer. His initial neutral disposition may be affected and distorted. Participant observations can be either cover or overt. For example, a person who is actually living in a slum area can realise the feeling and hardship of the slum dwellers in a better way than an outsider. But through observational method, the investigator gets a real picture of the behaviors and the events as they manifest in natural settings.
Observation is indispensable for studies on infants who can neither understand our queries nor express themselves clearly. Listen to the award winning podcast The Blog Millionaire to find out how. This gives scientists a first-hand look at social behavior and may even allow them to notice things that they might never have encountered in a lab. Natural Observation as a research method is important because it gives the researcher a chance to discover new things about the subject which will not be evident if another method is applied. About the Author Kelly Brown began writing professionally in 2003. Controlled observations are usually overt as the researcher explains the research aim to the group, so the participants know they are being observed.
Perhaps, it is important for a researcher to analyze if this is the best method for the study or better yet, use it along side another research technique. Such distortion is difficult to eliminate. This method was used by Albert Bandura to study aggression in children the. Genuine Reactions Researchers who apply Naturalistic Observation in their studies say that this method gets more accurate and realistic reactions from subjects. List of Pros of Naturalistic Observation 1. If you're a detail-oriented person, then creating a checklist in the morning gives your day a definite path and direction.