Four normative theories of the press. Normative Theories of mass communication 2019-02-08

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What are Normative Theories?

four normative theories of the press

It is vague, inconclusive and sometimes inconsistent. Many have pointed out its oversimplified framing of history and its analytical inadequacy. A contemporary analysis of mass media and modern democracy In this book, five leading scholars of media and communication take on the difficult but important task of explicating the role of journalism in democratic societies. He denied the political validity of Church Govt and argued cogently for religious toleration. A Normative theory describes an ideal way for a media system to be controlled and operated by the government, authority, leader and public. These theories are basically different from other communication theories because normative theories of press are not providing any scientific explanations or prediction.

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What are Normative Theories?

four normative theories of the press

While insisting on his individual right to deviate from the cultural life of Athens, Socrates recognised the philosophical necessity for obedience to authority. Libertarianism is free from any authority or any control or censorship. These theories are more concern about the ownership of the media and who controls the press or media in the country. The press should not restrict anything even a negative content may give knowledge and can make better decision whilst worst situation. It was concerned not only with the transmission of message but with the content of those messages. Normative theories are more focused in the relationship between Press and the Government than press and the audience. Nonprofit institution should help the press carry out its required task e.

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Normative theories(1) slideshare

four normative theories of the press

With the abolition of the licensing system in 1964, the press found itself subject to prosecution for sedition as well as special taxation, subsidisation and regulation against access to proceedings of Parliament. Negative liberty, according to this view, is an empty liberty; it is like telling a man that he is free to walk without first making sure that he is not crippled. The immediate centre of ecclesiastical authority is the Pope of Rome and the bishops. He though the state was safe only in the hands of wise men, the magistrates, who are governed by moral authority and who use this authority to keep the baser elements of society in line. Example: Wiki leaks website published all sorts of confidential or restricted files in public space and especially classified documents.

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What are the The Four Theories of the Press?

four normative theories of the press

Truth is no longer conceived of as the property of power. This type of theory favours media that are close to the grass-roots of society, small-scale, participative, active and non-commercial. The press becomes a means to an end rather than an instrument of criticism of either means or ends. Often, the media system of a given country will have a mixture of theoretical elements and media types, displaying neither absolute freedom nor absolute subordination to the state or ruling power. Here, the press ownership is private.

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Take My Hand And I'll Not Let Go: NORMATIVE THEORIES OF THE PRESS: A CRITICAL REVIEW

four normative theories of the press

Government mobilizes media to serve national goals in economicand social development. The government media provide positive thoughts to create a strong socialized society as well as providing information, education, entertainment, motivation and mobilization. To my best wishes is practicable. The owners have propagated their own options, especially in matters of politics and economics as the expense of opposing views. The media is relatively free of arbitrary government controls. Understanding the 4 levels of Measurement: 4.

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Project MUSE

four normative theories of the press

Pemra , if public interest is notbeing adequately addressed. Especially, it reflects the system of social control whereby the relations of individuals and institutions are adjusted. But the power source kept the right to set and change policy, the right to license and in some cases the right to censor. However, there are different types and categories that make up theory. It was hoped that the move would encourage essential investment, but in reality, it has been a disaster for lack of a better word. It would always have gulf between rich and poor. Its appeal comes from the way it combined a history of Western development with a normative schema that is simple and teachable.

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Normative theories(1) slideshare

four normative theories of the press

Basically the underlying purpose of the media was to help discover truth, to assist in the process of solving political and social problems by presenting all manner of evidence and opinion as the basis for decisions. There can be no single way of resolving the potential inconsistencies but the theory has favoured two main kinds of solution. The normative theory need to be practice in this new despensation, in that way the heineous and draconian of people in position of authorities will unveiled to apprent. Also, the government will allow private daily newspapers from April next year Aung Hla Tun, 2012. He made it realistic, instead of idealistic. The theory states that media should also follow certain standards in work. The essential characteristics of this process was its freedom from government controls or domination.

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Project MUSE

four normative theories of the press

Emerging from the Commission's publications and solidified in the literature of journalism by Four Theories of the Press, this new theory maintains that the importance of the press in modern society makes it absolutely necessary that an obligation of social responsibility be imposed on the media of mass communication. His only solution was to accept the penalty. But in this respect, the emerging scholarship had little to offer, and therefore even a casual collection of essays found a niche and became in its way a classic. In the place of state supervision, libertarian theory provides for a more formal type of control through the self-righting process and through the free competition in the market place of information, opinions and entertainment. At the opening of the century the authoritarian system of press control was dying. He is the prime unit of civilisation as well as its mover.


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Normative Theories of Mass Media

four normative theories of the press

It should not aim at competing with or eliminating privately-owned media. Information is considered a natural resource and mustbe carefully manipulated to achieve national goals for literacy, economicself-sufficiency etc. Political manifestos over time are characterized by grand, rather unrealistic, goals for the power sector. They held the belief that the ruling elite should guide the masses, whose intellectual ability was held in low esteem. The information might be false. Other countries whose media apply the Libertarian Theory include: The Netherlands, and to a lesser extent, Hungary. One example is the North Korean media.

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